Braille smartwatch for visually impaired

Braille is beautiful.

The first moving braille smartwatch for the visually impaired. 

A powerful and cohesive look.

Art direction, product design, branding, envision, packaging, web, app, exhibition and photography for Dot Inc. by cloudandco.

Braille characters are expressed by the four cells built on the display. These cells are interactive. Touch the bottom left and right portions of the cell, and the touch sensors will respond to your gestures. 

285 million

vision-impaired communities in the world.  

95%

of blind people give up learning braille

Only 1%

of books are offered in braille

$2,000-

$13,000

Price of outdated braille technology

 

Dot reaches out to the forgotten

 

Awards

CANNES LIONS 2016

GOLD Product Design, Communication

GOLD Innovation - Innovative

CLIO 2016

GOLD Innovation, Product Innovation

CLIO Health 2016

GRAND PRIX  Product Innovation 

GRAND PRIX  Design 

 

Credits,

ID - Kihwan Joo, Youngwoo Choi, Jaesung Joo

GD - Nara Ok, Inwoo Kim

Concept Editor - Michelle JY Park


cloudandco design studio

instagram.com/cloudandco/

 

The Next Simplicity
"The Elegant, Beautiful Simplicity Of cloudandco"
- FASTCOMPANY I Co.DESIGN