Brand Creation for Hellstrøm Aquavit
The bottle shape is new in the category.
To silkscreen the bottle was a choice to "reduce" and to aspire to an iconic and sharp brand personality, together with allowing the product to transmit a feeling of heritage and trustworthiness.
The ingredients on the front and the measuring scale on the side are both homages to the chef world and the color of the aquavit is paired with the complementary color in the seal.
"Enkelt og Perfekt" (simple and perfect) is Hellstrøm´s mantra and we regarded it as the essential ingredient for the integrity of the brand. Authoritative, masculine, accessible and heritage were additional ingredients to shape the product and take decisions in terms of materials, bottle shape, execution, tone of voice and colors.
We reduced the choice of materials to the essential and selected only natural and honest ones;
the silkscreened glass bottle, the cork closure with an untreated wood top and an uncoated paper seal.
We wanted the bottle to communicate a premium and masculine look without compromising its functionality the bottle needed to be comfortable to use around the table and allow serving with one hand.
Olssøn Barbieri is a multi disciplinary design agency specializing in brand identity and packaging design with particular focus on wine/spirits, luxury, fashion, culture and art industries. Founded with the intention of working independently and without compromises in regards to conceptual development and quality of execution, the company evolves by pursuing new standards of design through research and experimentation.
Olssøn Barbieri was founded in 2005 by Henrik Olssøn and Erika Barbieri.